At the helm of Something Else is seasoned designer and artist, Natalie Wood. Formerly founder of cult-label, Sample, and experimental art/fashion project, Beauty of Nature, Wood is also Creative Director of women’s wear for globally successful fashion/skate/surf label, Insight.

Something Else fulfils Wood’s desire to combine creative disciplines, collaborating on collections with highly respected artists such as Georgina Cullum, Deanne Cheuk, Michaela Saunders, Skullux, Fontaine Anderson and Tara Marynowski. The brand’s strength comes from the collection of creative talents working together to blend art and fashion resulting in a street-chic, edgy garments for women who share Wood’s appreciation for art, music, popular culture
and nature.

Something Else is a culmination of high fashion and street edge, offering beautiful fabrication and prints in wearable yet directional pieces for girls who are experimental with their style

The label has garnered support from key fashion media such as Vogue Australia, Russh, Marie Claire, Oyster and Nylon. Something is currently enjoying a unique position as a commercial success through support from major Australian retailers David Jones and General Pants and is stocked in some the most exclusive boutiques such as i.t and D-mop in Hong Kong, Beams in Japan, American Rag
in USA and Urban outfitters and ASOS in the UK.